Our core service is to train and facilitate a process for whole communities and neighborhoods to develop their own narrative that fosters a self-directed leadership, and campaign this identity throughout their communal and cyber spaces. The TandemEd marketing and branding tools combined with the community mobilization strategy provide a unique and impactful merger of fields.
Phase 1: Initiate – gain funds and investments, and select and train steering committees and campaign ambassadors.
Phase 2: Design – facilitate process with campaign ambassadors and broader community to develop campaign content using TandemEd marketing and branding approaches.
Phase 3: Deliver – support the activation of campaign content through numerous media and promoting innovation and creativity of community to further deliver using pre-existing resources.
Phase 4: Sustain – work with youth, families, residents, and community responsive institutions support to communities to ensure their strategies actions are constructed and remain alignment with the tenants of the campaign. This phase is ongoing.
The benefits of this service are two-fold: (1) sparks, enhances, or clarifies the collective action of youth, families, and residents in a given community to achieve community-defined excellence in social outcomes (2) shores up the investments in communal outcomes for community-responsive public and private institutions (e.g., improved health indicators, decreased violence, increased student achievement)