PITTSBURGH, PA COMMUNITIES - NORTHSIDE, HOMEWOOD, EAST LIBERTY
COMMUNITY LEADERSHIP (collective client)
RESPONSIVE INSTITUTIONS (allies/partners)
COMMUNITY Steering Committee
TandemEd worked with the community steering committee to oversee the process and clarify the role they sought to play in guiding the community ambassadors. The community steering committee consisted of community members who have the visibility, trust, and respect of youth, families, and residents in Pittsburgh.
TandemEd along with the steering committee worked with select Pittsburgh youth and young adult community ambassadors. These ambassadors worked on the campaign formation and implementation using their own talents and those derived from the community.
community leadership Campaign
One of the designated collective community aims was to debunk the myth that a community member must altogether leave the City of Pittsburgh to attain communal goals. TandemEd supported the community to create both narratives and action strategies in leading themselves toward a communal goals to reverse this narrative and build aligned strategies and actions.
Community Action highlight (Below)
The campaign itself inspired many participants and recipients to either create, advance, or join initiatives and actions that build off of the assets of their community, and to negotiate the relationship in more beneficial ways with responsive institutions. One highlight of an inspired initiative came by way of Leon Ford, who after participating began his "Voices" Project to further change the narrative and stop the violence in the community. See one of his videos to the right, as well as learn more about him and his work at leonfordspeaks.com
"We are extremely proud to support this project. Unfortunately, too many of the images we see of Black youth are negative and are not a true representation of our community. This project allows our community to tell our story and showcase the positive assets we do have” - Mark Lewis, Campaign Partner, President/CEO POISE Foundation
“This process was valuable to me because it gave me a better perspective of who I am and how I should use that throughout my life” - Brett Searcy, 16, Campaign Ambassador
“The organic nature of the movement allows Black youth to push through pain to places of peace, power and purpose” - Jason Rivers, Campaign Steering Committee, Founder AR3 East Liberty Basketball Tournament
responsive institution highlight (below)
Pittsburgh Public Schools, in response to the "Black is Pittsburgh" campaign aligned its programming and work with students, including professional development training for principals on immersing the campaign into schools and making the messaging core to the district-wide WePromise initiative.